In today's world, there is a plethora of online and offline marketing strategies. Many of them are free or very low-priced, and the majority are easy to implement. When business owners start to learn about marketing, they're likely to download a virtual stack of information products that each teach another strategy "guaranteed to produce results."
Why does all this effort and learning so often produce zero results? The reason is that by leaping in to learn and implement every possible strategy, you get overwhelmed and can't focus on one approach long enough to see results.
Common business wisdom has told us for many years that multitasking is a virtue.
The ability to handle a variety of tasks at one time is a valuable quality in an employee or business owner. However, the truth is that multitasking kills productivity, and that includes effective marketing.
Multitasking kills productivity because:
⮚ It's stressful and difficult to spread your focus in multiple directions
⮚ Your priorities get confused
⮚ Decisions take longer to make
⮚ Time is wasted switching between concurrent projects
⮚ It's easy for team members to lose focus
⮚ The quality of the work suffers
If you try to implement too many projects or marketing strategies at once, you'll
increase stress and burn-out, waste resources, diminish progress toward your goals, limit your results, demoralize team members, and in the worst-case scenario, cause your health to decline.
In this course, you'll learn how to use a specific formula called “DISSC” to commit to one approach at a time, and thus gain the benefits of achieving dramatically faster results.
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