High quality videos are an essential part of content marketing today. What we call "on camera" (or “talking head”) videos are simple videos that show a speaker talking to the camera, without fancy effects, animation, and action. The video shows a person talking to the viewer and presenting useful information or explaining how to do things.
These types of videos are a critical part of your marketing, because they give you the opportunity to connect in a more personal way with your audience. When they hear your voice AND see your face, they know you’re a real person. And that’s what starts to build the trust that forms lasting relationships with followers and customers.
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