Creating a personal story is about more than just promoting yourself or your business. It helps you to identify your true values, in addition to helping you to convey those values to others. The self-reflection you did during the course hopefully opened your eyes to who you are and what you're about.
This helps you to convey yourself authentically to others, which in turn helps you form a close connection with prospects and customers. That close connection is what helps you convert prospects to customers and build a loyal customer base, far better than any form of marketing can achieve.
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